We are excited to welcome Samir Balwani, CEO of QRY to The E-commerce Revolution Podcast. QRY, is a media strategy, buying, and data analytics company focused on DTC brands. Samir will be breaking down the 5 stages of DTC and e-commerce advertising. If you are a growing DTC e-commerce brand, this is a must-watch episode.
TIME STAMPS
00:00 Intro
05:10 QRY Audit
07:15 where did QRY come from?
09:05 5 stages of DTC
10:00 Stage 1 - Product Market Fit
13:00 Stage 2 - Building initial brand awareness
14:40 Building Community
18:00 Better to go out of stock than out of business
19:00 Stage 3 - Starting to scale paid advertising
21:00 How to manage break even with clients
22:10 MER
27:50 testing plan
28:50 Analytics
28:40 Stage 5 - Consistent growth & scale
30:00 Stage 4 - Driving incremental awareness
32:05 AI platforms
32:23 What happens to an organization at Stage 5?
34:35 Stage 5 spikes
36:20 Stage 0 - what would you tell a new business to start?
40:05 Core Values
40:35 Rapid Fire questions
REFERENCES
QRY - https://www.weareqry.com/
Samir's LinkedIn - https://www.linkedin.com/in/samirbalwani/
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