TikTok continues to be a driving force in today's digital marketing landscape, even for e-commerce brands. In today's episode of The E-commerce Revolution Podcast, we speak with Lauren Schwartz, a designer from Southern California who has worked within the e-commerce industry for over 15 years. Lauren will be explaining how brands can leverage TikTok to grow their e-commerce traffic and sales. This episode is sure to be filled with great insight and amazing tips.

Topic include:

00:00 Intro

4:10 What should businesses understand about creative driving revenue?

7:40 Brands need to understand where their customers are so they know where to focus.

9:05 Tiktok Security and Privacy

11:12 What makes TikTok so much more appealing over their competition?

13:40 How should e-commerce businesses be leveraging TikTok to generate traffic and sales?

16:30 what tips can you provide to help me get started?

19:45 Social commerce and how it works

21:20 When do brands start TikTok BFCM initiatives?

24:05 TikTok trends for BFCM - be ontop of it

26:00 Shopify + Tiktok

28:15 Brands that are crushing it on TikTok

29:40 One important piece of advise would you provide them with that would help kick their new e-commerce venture into high gear?

32:40 Older generation does not like to be on cam, younger does

33:00 Takeaway from podcast

Resources Mentioned:

SKU Agency: https://www.skuagency.com/

Klaviyo: https://www.klaviyo.com/

The Loft 325: https://theloft325.com/

HG Performance Creative: https://www.hgperformancecreative.com/

Dr. Squatch: https://drsquatch.com/