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In order for a retail business to survive major downturns, it’s best that the business utilizes an omnichannel strategy. This could include operating a brick-and-mortar business while also running an online store. It’s a smart strategy that will keep you in business.

In this episode, Ramin interviews his incredible wife, Jenny Romeyn discuss how she has successfully grown an upscale children’s boutique called Cupcake Couture, Inc. with an omnichannel strategy approach.

Jenny shares what it's like balancing motherhood and business in the new remote work life, BigCommerce vs Shopify and her decision to switch, successful Klaviyo case studies for Cupcake Couture, her tools for omnichannel inventory management, and so much more!

They also touch on how Cupcake Couture, with help from SKU Agency, uses Klaviyo marketing with their Shopify store. Other Topics include:

Omnichannel retail

Real estate

Balancing motherhood as an entrepreneur

Calendar blocking

Operating a brick-and-mortar business remotely

Opening a store during a pandemic

Launching an online store

Leveraging social media

Social selling

Point of sale (POS) software

Shopify apps

Running reports

Transferring inventory

Email & SMS marketing flows

Rewards programs

And other topics

Jenny Romeyn owns and operates Cupcake Couture, Inc., which is an upscale children's boutique. Over the course of 17 years, she has opened two brick-and-mortar locations in California and an online store. Her business has survived major downturns, including the recession of 2008 and covid-19 related shutdowns. Cupcake Couture, Inc. has been named the best children’s clothing store and best baby gift store year after year for the location in Santa Rosa and most recently for the location in Napa.

Resources Mentioned:

Website: https://www.shopcupcake.com/

Facebook: https://www.facebook.com/ShopCupcake

Instagram: https://www.instagram.com/shop_cupcake/

LinkedIn: https://www.linkedin.com/in/jennyr/

Email: hello@ShopCupcake.com

BiggerPockets Real Estate Podcast: https://www.biggerpockets.com/podcast

Smile: https://smile.io/

Later: https://later.com/

Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0010V0000264Z5d&utm_medium=partner

Shopify: https://www.skuagency.com/shopify

Shopify Point of Sale: https://www.shopify.com/pos

Gusto: https://gusto.com/i/ramin1ab4cb77

BigCommerce: https://www.bigcommerce.com/

Vend: https://www.vendhq.com/

Zoom: https://zoom.us/