It is time to stop making decisions based on gut feelings and start making informed, data-driven decisions that produce sales. The fact is, you may think you know what your target audience wants and how they interact with your website, but it’s just a guessing game until you begin to analyze your website analytics.

In this episode, Ramin Ramhormozi and Craig Connelly discuss conversion optimization. They talk about the importance of advertising, website speed, device compatibility, and knowing your target audience. They also discuss how utilizing Google Analytics plays a big role in the success of an e-commerce business.

Topics Include:

- Google Analytics

- Google Search Console

- Device compatibility

- Website platforms

- Website speed

- Themes & templates

- Video & YouTube

- Google Ads

- Responsive Ads

- Facebook Ads

- Keywords

- Conversion optimization

- Apps for optimization

- Target audience

- Free plus shipping ads

- Sales Acquisition

- Shopify analytics

- And other topics...

Craig Connelly has over 20 years of experience in digital marketing optimization and data auditing working with businesses in New Zealand, Australia, the United Kingdom, and the United States. Craig is a self-described “data-analysis nerd” and lives and breathes for this topic! In his spare time, he loves to fish using only lures and no bait.

Resources Mentioned:

Website: http://www.craigconnelly.org/

LinkedIn: https://www.linkedin.com/in/craigconnelly/

SE Ranking: https://seranking.com/

WriterZen: http://www.writerzen.com/