Are you overwhelmed by creating a paid advertising strategy? You’re not alone. It’s essential to really get to know and understand your target audience to be able to effectively create a strategy that works. Oftentimes, this is best left up to the experts like Exact Click Digital, who we are speaking with on this episode.

In this episode, Ramin Ramhormozi and Leo Ebbert discuss paid advertising strategies for e-commerce brands. They discuss what to take into account to determine profitability and the importance of focusing on profitability and not just revenue. They also discuss segmenting, testing, and more.

Topics Include:

- Retargeting on Google & Facebook

- Using Bing for a target demographic

- What to take into account for profitability

- Focusing on profitability vs. revenue

- Blended traffic mistakes

- Segmenting done right (and wrong)

- Why your prospects can’t hear you

- The magic ROAS number

- Testing that sets you free

- The future of advertising

- And other topics...

Leo Ebbert is the founder of Exact Click Digital, which runs paid ads on Google, Facebook, Bing, and Amazon for e-commerce brands. Their specialty is high AOV stores with a target Return on Ad Spend of 6-12x.

Resources Mentioned:

- Exact Click Digital: https://exactclickdigital.com/

- LinkedIn: https://exactclickdigital.com/

- True Classic Tees: https://trueclassictees.com/

- Revtown Jeans: https://www.revtownusa.com/