We are excited to welcome Samir Balwani, CEO of QRY to The E-commerce Revolution Podcast. QRY, is a media strategy, buying, and data analytics company focused on DTC brands. Samir will be breaking down the 5 stages of DTC and e-commerce advertising. If you are a growing DTC e-commerce brand, this is a must-watch episode.

TIME STAMPS

00:00 Intro

05:10 QRY Audit

07:15 where did QRY come from?

09:05 5 stages of DTC

10:00 Stage 1 - Product Market Fit

13:00 Stage 2 - Building intial brand awareness

14:40 Building Community

18:00 Better to go out of stock than out of business

19:00 Stage 3 - Starting to scale paid advertising

21:00 How to manage break even with clients

22:10 MER

27:50 testing plan

28:50 Analytics

28:40 Stage 5 - Consistent growth & scale

30:00 Stage 4 - Driving incremental awareness

32:05 AI platforms

32:23 what happens to an organization at Stage 5?

34:35 Stage 5 spikes

36:20 Stage 0 - what would you tell a new business to start?

40:05 Core Values

40:35 Rapid Fire questions

REFERENCES

QRY - https://www.weareqry.com/

SKU Agency - https://www.skuagency.com

Gatsby - https://www.gatsby.ai/

Samir's LinkedIn - https://www.linkedin.com/in/samirbalwani/