The difference between the two websites is that one utilizes AI e-commerce personalization while the other does not. As an e-commerce business owner, you want to make the customer experience as easy as possible and e-commerce personalization is one of the best ways to do that.

In this episode, Ramin Ramhormozi and Francis Pilon discuss the benefits of e-commerce personalization and simplify how it works. They also discuss the implications of using AI technology, its impact on customer privacy, and ethics. They also provide insight into how e-commerce merchants can utilize web and email personalization to make more money while customers have a better shopping experience. Francis also shares his top three tips for e-commerce business owners.

Topics Include:

- Eco-friendly commerce

- Leveraging feedback

- Agency roles

- Website personalization

- Email personalization

- Choice overload

- E-commerce AI

- AI & IT ethics

- Adoption rate

- Influence of traffic & product

- Non-zero sum (NZS)

- Dynamic content

- Customer experience

- And other topics...

Francis Pilon is the Head of Global Partnerships at LimeSpot, which is the leading provider of e-commerce personalization technology. Francis was the founder of both The Jibe and RISE, agencies that help online businesses succeed. Due to his extensive experience in the web and e-commerce industry, Francis has a wealth of knowledge and many insights into running a business online. He has also planted over one million trees in his lifetime!

Resources Mentioned:

LimeSpot: https://www.limespot.com/

LinkedIn: https://www.linkedin.com/in/francispilon/

Mindful Commerce: https://mindfulcommerce.io/

Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0010V0000264Z5dQAE&utm_medium=partner

Shopify: https://www.skuagency.com/shopify

TED Talk with Sheena Iyengar: https://www.youtube.com/watch?v=1pq5jnM1C-A

LimeSpot’s Ultimate Playbook for Upsells and Cross-Sells to Boost AOV: https://info.limespot.com/upsell-and-cross-sell-playbook

LimeSpot’s Ultimate Guide to Personalizing Buyer Experiences: https://info.limespot.com/guides/personalized-buying-experiences