Ep13: Influencer Marketing & E commerce

5/15/22

Influencer and ambassador marketing has become a popular method of marketing. But what if you could have insight into all of your customers’ social media following and reward them for spreading awareness for your brand? With this type of system, you can scale your influencer marketing with an automated process that is easy to maintain.

In this episode, Ramin Ramhormozi and Brett Bernstein discuss leveraging social influencers and ambassadors to grow your e-commerce audience. They also discuss the future of influencer marketing, word-of-mouth marketing, and automated outreach.

Watch this great video on how Gatsby.ai works:

https://youtu.be/tvUds8itOJ8

Topics Include:

- The importance of rest as an entrepreneur

- Social media vending machines

- Turning foot traffic into social media awareness

- Luck in entrepreneurship

- Scaling influencer marketing

- The future of influencer marketing

- Virtual reality

- Authentic influencer marketing

- Rewarding word of mouth marketing

- Affiliate programs

- Automated outreach

- Customer reviews

- And other topics...

Brett Bernstein is the founder and CEO of Gatsby, which is an influencer platform that enables ambassador and influencer marketing automation directly within Klaviyo, Omnisend, Gorgias, and other platforms. Gatsby is an app that provides community at scale and helps you ramp up social media engagement around your brand.

Resources Mentioned:

- Gatsby (Free 7-Day Free Trial): https://apps.shopify.com/gatsby

- Gatsby case studies: https://www.gatsby.ai/case-studies

- LinkedIn: https://www.linkedin.com/in/bhbern/

- Gorgias: https://gorgias.grsm.io/i09wqq9rx426

- Klaviyo: https://www.klaviyo.com/partner/signuputm_source=0010V0000264Z5d&utm_medium=part

- Shopify: https://www.skuagency.com/shopify

- Spotify: https://www.spotify.com

- Stuff You Should Know Podcast: https://podcasts.apple.com/us/podcast/stuff-you-should-know/id278981407

- Up First Podcast: https://www.npr.org/podcasts/510318/up-first

- The Daily Podcast: https://www.nytimes.com/column/the-daily

- Pair of Thieves: https://pairofthieves.com/