Ep12: Owned Marketing Channels

4/28/22

What would happen to your business if Facebook or Instagram went away? Many business owners rely on tech giants, which takes a lot of the power away from the business owner. What if there was a way for businesses to create their own platform where customers could subscribe, be able to interact with a niche community, and the business would get more visibility from ideal customers?

In this episode, Ramin Ramhormozi and Sina Mobasser discuss owned marketing channels and the importance of business owners having more control, especially with audience ownership. They discuss the future of e-commerce, the benefits of having a native app, and providing incentives for customers to download your app.

Topics Include:

Sina’s entrepreneurial advice

Storytelling in marketing

UpWork

Tapcart

Mobile shopping

Owned marketing channels

Subscribers vs. followers

QR codes

Native apps

Push notification subscribers

App exclusive products

Providing a reason to download your app

Creating a community on your app

Audience ownership

Email & SMS lists

Shopify

App Clips

And other topics...

Sina Mobasser is the Co-founder and COO of Tapcart, which is a Shopify Plus Certified App that empowers e-commerce merchants to launch a mobile app. Previously, he founded TestMax, which launched the first test prep courses on the iPhone and iPad. Sina is also the creator of Pop Quiz, one of the first iPhone apps and also a top 10 app. Sina grew up in Los Angeles and went to UCLA.

Resources Mentioned:

Mobass on Soundcloud: https://soundcloud.com/mobass

Tapcart: https://tapcart.com/?kfl_ln=sku-agency

Steve Jobs Introduces the iPhone: https://www.youtube.com/watch?v=MnrJzXM7a6o

Tom Bilyeu’s Impact Theory: https://impacttheory.com/

Hypercroissance Podcast: https://www.j7media.com/en/our-blog/our-hypergrowth-podcasts/ep-50-sina-mobasser-raise-10-million-in-financing-during-a-pandemic

UpWork: https://www.upwork.com

WeWork: https://www.wework.com/

Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0010V0000264Z5d&utm_medium=part

Shopify: https://www.skuagency.com/shopify

Spindrift: https://drinkspindrift.com/

Cuts Clothing: https://www.cutsclothing.com/